Wilson Increases Commitment to Collegiate Tennis
FOR IMMEDIATE RELEASE
Contact: Melanie McGeough
8700 W. Bryn Mawr
Chicago,
773-714-6703
MMcGeough@wilson.com
08/04/04 - Wilson Racquet Sports is expanding its partnership with the Intercollegiate Tennis Association (ITA) and will serve as title sponsor of the 2004 ITA Regional Championships this fall. Wilson has also renewed its continuing role as the official tennis ball, racquet and accessory company for the ITA.
In a relationship that has spanned more than three decades, Wilson’s new agreement marks the greatest commitment to college tennis in the industry. Wilson’s current sponsorship includes title sponsor of the 2004 Wilson/ITA Regional Championships, the official ball, racquet and accessory company of the ITA, and ongoing presenter of the Wilson/ITA Coach of the Year Award – which Wilson has supported since 1973.
“The opportunity to expand our partnership and be directly involved in of one of the most visible collegiate tennis events, the Wilson/ITA regional championships, demonstrates Wilson’s commitment to college tennis, competition and developing athletes,” Jon Muir, Director of U.S. Marketing & Promotions for Wilson, said.
The Wilson/ITA Regional Championships will host more than 5,000 men and women collegiate tennis players to compete in 80 regional events played on campus sites at the NCAA Division I, II and III, and NAIA levels during the months of September and October. The ITA promotes both the athletic and academic achievements of the collegiate tennis community by administering national and regional championship events and a comprehensive awards program for players and coaches.
"We are delighted to announce Wilson's sponsorship of our regional championships," David A. Benjamin, executive director of the ITA, said. "We are very proud of our association with Wilson which has lasted more than three decades, and are very grateful for their generous support of and ongoing commitment to collegiate tennis."
Wilson is also the official ball of the NCAA as well as numerous other areas of support for college tennis throughout the United States.
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help all players play better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis).
Links:
www.wilson.com
