Category: Associations & Organizations - Company: TENNISWIRE.org |
TIA launches TENNISWIRE.org to provide the media with one source for Industry News
Searchable database delivers latest information from member companies of Tennis Industry Association
FOR IMMEDIATE RELEASE
Contact: Liza Horan
330 Third Ave.
New York,
212-682-6829
liza@tenniswire.org
09/03/04 - Today's launch of TENNISWIRE.org marks the first online searchable database of tennis industry information for the media and consumers. The site, spearheaded by the Tennis Industry Association (TIA), publishes the latest press releases from TIA member companies such as Wilson Sporting Goods, HEAD/Penn Racquet Sports, Prince Tennis, the USTA, ATP, WTA and others.
“This is an exciting service. Now, the media can come to one source to find the latest news from all parts of our industry. It will even have an archive of past releases. For the Industry, this is a sure way to expose their stories to hundreds of tennis writers throughout the USA.” says Jim Baugh, President of the TIA.
The site provides a single source of information on product launches, staff changes and industry initiatives, organized by date, company and category of business. Dave Haggerty of Head/Penn quickly sees the value. “TennisWire.org is great! When we launch a new product or a new campaign, we know we have to post on TennisWire.org. I also value the fact TennisWire.org is where I can see all the recent releases from all parts of the industry”. Matt Ferrari of Gamma Sports and Fischer Racquets adds, "TennisWire.org is a great opportunity for us to broadcast the latest and greatest information on both Gamma and Fischer to the tennis industry. We will definitely be taking advantage of it." Pat Hanssen of Lee Tennis agrees. "This is a great service the TIA is providing."
A free email newsletter is available to the media and consumers who want to stay informed about tennis business news. The sign-up form is located at http://TENNISWIRE.org.
The editor of TennisWire.org is Liza Horan, whose 14 years in the tennis business includes work at Tennis USTA magazine and Racquet Sports Industry magazine. Horan is currently Director of TENNIS.com, President of the U.S. Tennis Writers Association, and serves on the USTA/Eastern Sport Science Committee.
TennisWire.org is one of 6 new products and services the TIA is offering to new members. TIA Memberships start at $100 and increase depending on services and the needs of our partners.
The Tennis Industry Association is THE unifying force in the tennis industry providing programs, products, and services to promote the economic vitality of TENNIS. Core TIA initiatives include the Annual TIA/USTA Tennis Participation Survey, Consumer and Trade Research, Tennis Welcome Centers, Cardio Tennis, 50-50 Coop, Growing Tennis programs, TennisConnect.org, TennisWire.org, TIA Merchant Card Services, and the TIA Advantage Card. For more information, please visit TennisIndustry.org or call the TIA at 843 686 3036.
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