Prince Footwear and Strings Gain Market Share
Report Shows Three Prince Footwear Models Rank in Top Ten
FOR IMMEDIATE RELEASE
Contact: Zach Perles
One Advantage Court
11/17/05 - Prince recently found itself in good company – just behind mega sports brands Adidas and Nike – rounding out the top three year-to-date dollar share for a tennis shoe brand. This is just one of the findings from the third quarter Specialty Store Retail Audit report for string and shoe sales from TIA/Sports Marketing Surveys.
Three models of Prince shoes rank in the top ten in year-to-date dollar share, including the T10, Scream Low and Fast Court. The T10 is the No. 4 shoe in year-to-date dollars, a mere 10th of a share point behind the Adidas Barricade II.
In addition to a rave consumer reception of Prince footwear, Prince strings continue to outrank the competition, claiming the No. 1 spot for year-to-date string sales. Compared to the 3rd quarter last year, Prince gained nearly 2 share points to grow to 29.1 percent of the string market.
The report shows Prince Syn Gut Dura and Lightning continue to grow share. Prince Syn Gut Dura is #1 in the market with 16 percent. Lightning has moved to the No. 4 best-seller with a 3.3 percent share.
“This report confirms that we’re creating shoes and strings that revolutionize the sport and help propel us in the industry,” said Doug Fonte, President, Prince USA. “Our engineers and designers are constantly working to improve the game of tennis for players of all levels, bringing them quality products that elevate their game.”
The sales figures presented herein reflect the results of the 3rd quarter and year-to-date sell-through on tennis shoes and strings. The data is based on a retail audit of key pro/specialty and sporting goods stores conducted by Sports Marketing Surveys.
About Prince Sports
Prince Sports, Inc., based in New Jersey, is a recognized leader in game-improvement technologies and engineering-based high-performance sports equipment. Since 1970, Prince and Ektelon have revolutionized tennis, squash and racquetball with innovations including “Oversize,” “Longbody” and “Extender” racquet technologies, Natural Foot Shape footwear technology, Synthetic Gut String and Electronic Ball Machines. In 2005, Prince introduced O3, another breakthrough that features an expanded sweet spot (up to 54 percent) and increased racquet speed, a combination only possible with O3 technology. Prince Sports has operations on three continents and distribution in over 100 countries. For more information, please visit www.princetennis.com.