Wilson Launches Redesigned Racquet Sports Web Site
wilsontennis.comFOR IMMEDIATE RELEASE
Contact: Melanie McGeough
8700 W. Bryn Mawr
Chicago,
773-714-6703
MMcGeough@wilson.com
09/02/05 - Wilson Racquet Sports, the No. 1 brand in tennis, launched a new tennis Web site this week with flash features and enhanced product, player and tour information available at www.wilsontennis.com.
The redesign is part of a global effort to enhance the experience for web viewers to learn more about Wilson products, players and their brand. The Web site features information on their top-ranked players and the Wilson gear they use including Roger Federer, the Bryan Brothers, Lindsay Davenport and Venus and Serena Williams. Fans can also check out the performance of their favorite Wilson players with news on tour victories along with action photos.
“The new Web site has been totally redesigned to offer visitors an inside look at Wilson so they can connect with our players, find out the specific gear they are using and learn more about our racket technologies and tennis equipment,” Brian Dillman, Vice President of Global Marketing for Wilson Racquet Sports, said. “The goal of Wilson’s Web site is to be informative, easy to navigate and fun.”
The Web site also features a special flash section and information on Wilson’s new W line of high performance rackets for women that debuted last week at a private party in New York prior to the start of the 2005 US Open. The W line is a series of rackets engineered for women that combines Wilson’s industry leading nCode technology with a new frame construction, added comfort features and vibrant cosmetics and patterns.
Wilson also plans to add an interactive section where fans can download screensavers and other fun features along with a background on Wilson and their evolution as the No. 1 brand in tennis.
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help all players play better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilson.com.
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Links:
www.wilsontennis.com
