Category: Associations & Organizations - Company: Tennis Industry Association |
TIA Helps Members Get the Most from their Advertising Dollars
FOR IMMEDIATE RELEASE
Contact: Jolyn deBoer
PO Box 7845
Hilton Head Island,
843-686-3036
Jolyn@TennisIndustry.org
04/21/06 - Hilton Head Island, SC – One of the latest additions to the list of member benefits is a media service to help members of the Tennis Industry Association maximize their advertising budget. According to TIA Executive Director Jolyn deBoer, members of TIA now have access to Blue Plate Media Services, a full service media planning and buying agency located in New York and New Jersey.
“Not only does Blue Plate Media have an excellent track record for helping companies get the most from their advertising dollars, they also provide expert media advice and planning. They can help our members strengthen awareness levels and build their brands,” explained deBoer.
“Long-term plans, as well as short-term media opportunities, are available across the media landscape, including consumer magazines, newspapers, television, outdoor, in-theatre and online.”
The partnership with Blue Plate Media Services will help TIA members, both large and small, stretch their advertising dollars. This valuable benefit program delivers expert media advice, strategic media planning and prime advertising to participating members at the best prices possible, helping member companies grow their brands while maximizing advertising expenditures.
Blue Plate Media engineers effective brand building by maximizing media spending through smarter planning, efficiency buying and highly targeted opportunistic media -- packaged exclusively for members of TIA.
In addition to more traditional, integrated media planning, members are encouraged to complete a Media Buyer profile. Members are then notified via emailed “Media Alerts” to prime, discounted advertising inventory in national and regional media. In addition, TIA members may also take advantage of Blue Plate’s full-service creative. This combination of services make Blue Plate Media an extension to member marketing departments – creating, planning and buying advertising – at substantial savings that can impact a company’s bottom line and substantially increase brand exposure and sales. For more information on Blue Plate Media Services and their integrated programs, visit TIA’s website: www.TennisIndustry.org (click on Blue Plate Media) or visit http://www.blueplatemedia.net/tia. Or, contact the TIA at 843-686-3036.
The Tennis Industry Association is a not-for-profit trade association providing research, programs, products, and services to promote the economic vitality of TENNIS. Core TIA initiatives include the Annual TIA/USTA Tennis Participation Survey, Consumer and Trade Research, Tennis Welcome Centers, Cardio Tennis, 50-50 Coop, Growing Tennis Programs, TennisConnect.org, TennisWire.org, TIA Merchant Card Services, and the TIA Advantage Card. For more information, please visit www.TennisIndustry.org or call the TIA at 843 686 3036.
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