Category: Racquets & Strings - Company: Prince Tennis |
Prince Syn Gut with Duraflex Holds Strong as No. 1 String on the Market
Prince Footwear is Head of the Class in the $75.00-$84.99 Price Point
FOR IMMEDIATE RELEASE
Contact: Zach Perles
One Advantage Court
Bordentown,
609-291-5932
zperles@princesports.com
08/11/06 - Bordentown, NJ – Once again, Prince string is the #1 selling brand in US specialty accounts, according to the TIA/SMS Retail Audit Report, increasing its unit share to 28.4 percent in 2Q of 2006.
Even more significant, Prince Syn Gut with Duraflex has been the No. 1 string on the market since May 2001, when the Tennis Industry Association and Sports Marketing Surveys began tracking tennis string sales and trends.
In the second quarter of 2006, Prince Syn Gut with Duraflex owned 14.7 percent of unit sales, which is more than seven percentage points higher than the closest competitor. Prince Lightning XX held steady at No. 4 with 4.7 percent of unit sales, an increase of .6 percent from 1Q, while Prince Problend is in the No. 8 position with 1.7 percent.
“Prince has shown year after year that it is committed to developing the best equipment in all categories,” said Doug Fonte, president Prince U.S. “Because we are a total tennis company, we want players at all levels to rely on us for advanced technology and products that will improve their games.”
Prince footwear is also at the top of the TIA/SMS Retail Audit Report. In the most popular price point ($75.00-$84.99), Prince footwear holds the No. 1 spot with a 24.8 percent of unit sales in year-to-date 2Q 2006. Prince is also the No. 2 footwear brand overall, compiling an 18.3 percent unit share in all sales in year-to-date 2Q.
Two Prince footwear models rank in the top 10 in year-to-date unit share, including the T10 and the T9 Roadster. The T10 was the No. 3 shoe in year-to-date unit share with 5.2 percent, while the T9 Roadster was No. 8 with 2.8 percent.
For the third quarter of 2006, look for a new addition to the Prince footwear line with the introduction of M Series, which debuts in specialty retail stores August 15.
Unless otherwise noted, the figures presented herein reflect the results of the 2nd quarter and year-to-date sell-through on tennis footwear and strings. The data is based on a retail audit of key pro/specialty and sporting goods stores conducted by Sports Marketing Surveys.
About Prince Sports
Prince Sports, Inc., based in New Jersey, is a recognized leader in game-improvement technologies and engineering-based high-performance sports equipment. Since 1970, Prince and Ektelon have revolutionized tennis, squash and racquetball with innovations including “Oversize,” “Longbody” and “Extender” racquet technologies, Natural Foot Shape footwear technology, Synthetic Gut String and Electronic Ball Machines. In 2005, Prince introduced O3, another breakthrough that features an expanded sweet spot (up to 54 percent) and increased racquet speed, a combination only possible with O3 technology. Prince Sports has operations on three continents and distribution in over 100 countries. For more information, please visit www.princetennis.com.
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