Wilson Sporting Goods and Emersontennis Announce Licensing Partnership for the EZ Tennis Wand
FOR IMMEDIATE RELEASE
Contact: Melanie McGeough
8700 W. Bryn Mawr
12/21/06 - Chicago--Wilson Sporting Goods announced today that they have signed an exclusive licensing agreement with Emersontennis to market, manufacture and sell the EZ Tennis Wand. The EZ Tennis Wand is one of several tennis training tools from Emersontennis, and will be part of Wilson’s Sporting Goods EZ Tennis program.
“Emersontennis has recognized Wilson’s vision of tennis instruction at all levels,” Stephanie Emerson President of Emersontennis replied when asked about the agreement. “We believe our go to market strategies with the EZ Tennis Wand, focusing on parent involvement and tennis stroke development is in line with Wilson’s EZ Tennis program and we see great synergy between our mutual approach and product lines.”
“Wilson's EZ Tennis product category is one of the leading catalysts to the growth of tennis participation in the United States,” said Jim Burda, Director of Promotions for Wilson. “Wilson's partnership with Emersontennis has allowed the new EZ Tennis Wand to be part of this exciting product line making tennis easier to teach and learn.”
Emersontennis has also agreed to expand their existing website to provide a more teaching centric venue, demonstrating to both new and existing users the many ways the EZ Tennis Wand can help teach the art of tennis. “We have customers worldwide that are constantly presenting new and innovative ways to use the wand to teach,” states Sydney Emerson, VP of sales and marketing. “We are excited about our agreement with Wilson and providing our customers with a place to share training tips and approaches to tennis instruction.”
Emersontennis, a private based company in Mechanicsville VA, provides tennis instructional products to promote tennis and the art of tennis instruction. With sales worldwide, the central mission of Emersontennis is to support parents and tennis instructors and to provide its’ global customer base with most innovating products to promote the game of tennis and the game’s value at all levels.
About Wilson Racquet Sports
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the
world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses
on making technologically advanced products which help all players play better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth
Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilson.com.
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For Emersontennis, please contact:
For Wilson Racquet Sports:
Tel: + 1-773-714-6703