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Category: Shoes & Apparel

02/22/07 - Balle de Match Introduces New Reps in California and Florida Read more >>

02/20/07 - The Babolat Propulse Tennis Shoe, an Andy Roddick exclusive Read more >>

02/19/07 - Balle de Match Hires New Reps on East Coast Read more >>

Company: Prince Tennis

05/03/07 - Prince Receives Good News From Q1 Specialty Retail Audit Read more >>

04/16/07 - Jelena Jankovic Wins 2007 Family Circle Cup Read more >>

04/09/07 - Daniela Hantuchova Joins Team Prince Read more >>
Category: Shoes & Apparel - Company: Prince Tennis
Prince Footwear Leapfrogs to Mega-Brand Status; Strings Rank No. 1

Report Indicates Prince Footwear Gains Market Share, Closes in on Category Leader

FOR IMMEDIATE RELEASE
Contact: Zach Perles
One Advantage Court
Bordentown,
609-291-5932
zperles@princesports.com

02/16/06 - Bordentown, NJ– Prince continued its momentum in the fourth quarter of 2005, moving from the 3rd largest brand in unit share to the 2nd largest and closing in on the #1 spot. The Specialty Store Retail Audit report for string and shoe sales from TIA/Sports Marketing Surveys indicated that Prince Brand tennis shoes had 19.9 percent of fourth quarter unit share.
Two Prince shoe models rank in the top 10 in year-to-date dollar share, including the T10, and the Scream Low. The T10 was the No. 3 shoe in year-to-date dollar share, while the Scream Low was No. 8. In 2006, Prince will build on this momentum when the new Scream 2 hits shelves in April.
“These reports confirm that we’re creating shoes and strings that revolutionize the sport and help propel us in the industry,” said Doug Fonte, president of Prince USA. “Our engineers and designers are constantly working to improve the game of tennis for players of all levels, bringing them quality products that elevate their game.”
Prince strings continued to outrank the competition gaining 28.4 percent of brand unit share in 2005 lead by Prince Syn Gut Duraflex, the No. 1 string in market share with 15.3 percent.
Unless otherwise noted, the sales figures presented herein reflect the results of the 4th quarter and year-to-date sell-through on tennis shoes and strings. The data is based on a retail audit of key pro/specialty and sporting goods stores conducted by Sports Marketing Surveys.
About Prince Sports

Prince Sports, Inc., based in New Jersey, is a recognized leader in game-improvement technologies and engineering-based high-performance sports equipment. Since 1970, Prince and Ektelon have revolutionized tennis, squash and racquetball with innovations including “Oversize,” “Longbody” and “Extender” racquet technologies, Natural Foot Shape footwear technology, Synthetic Gut String and Electronic Ball Machines. In 2005, Prince introduced O3, another breakthrough that features an expanded sweet spot (up to 54 percent) and increased racquet speed, a combination only possible with O3 technology. Prince Sports has operations on three continents and distribution in over 100 countries. For more information, please visit www.princetennis.com.