Wilson Tennis Equipment Featured on "The L Word®”
FOR IMMEDIATE RELEASE
Contact: Melanie McGeough
8700 W. Bryn Mawr
Chicago,
773-714-6703
MMcGeough@wilson.com
01/19/06 - Chicago— Wilson Racquet Sports, the No. 1 brand in tennis, is featured in the this season of Showtime Networks hit series “The L Word®” as the tennis equipment provider for main character Dana Fairbanks. Played by Erin Daniels, Fairbanks is a professional tennis player on the acclaimed series which kicked off its third season this month.
Wilson Racquet Sports outfitted Fairbanks with its industry-leading nCode rackets (nSix-One 95) and a Wilson Tour bag, both of which are used by more tour players than any other racket and bag. * The equipment is being used by Fairbanks in her tennis scenes including during a special tournament episode. Wilson also supplied tennis balls and courtside signage to give the tournament scene an authentic look and provided gear such as caps, visors and shirts for the extras seated in the crowd.
“We were excited to participate with ‘The L Word’ and provide them with Wilson equipment,” Jon Muir, Director of US Sales and Marketing for Wilson Racquet Sports, said. “Wilson’s position as the leading racket brand on Tour gives authenticity to the character’s role as a professional tennis player.”
The show chronicles a group of friends living in Los Angeles – both gay and straight – through stories of career, family, inner struggle, friendship and romantic relationships. The series has become a critical and ratings success and stars Jennifer Beals, Erin Daniels, Leisha Hailey, Laurel Holloman, Mia Kirshner, Katherine Moennig, Pam Grier, Sarah Shahi, Rachel Shelley and newest cast member, actor Dallas Roberts.
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help all players play better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilsontennis.com.
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* Gathered from information from the 20th Wimbledon Racket, Clothing and Equipment Census compiled by Sports Marketing Surveys Ltd., which designated Wilson was the #1 racket and bag used at Wimbledon
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Photo by: Liane Hentscher/SHOWTIME
