Prince Introduces Next Generation of Legendary Shoe: Scream 2
FOR IMMEDIATE RELEASE
Contact: Zach Perles
One Advantage Court
01/31/06 - Bordentown, NJ – Designed as a modern update of one of the most successful tennis shoes to hit store shelves, Prince Sports introduces the Scream 2, the newest addition to the QT Series. Built with the same great fit and comfort of its predecessor, the Scream 2 has an advanced performance cushioning system and a new low breathable upper. Prince’s Dynamic Suspension System (DSS) retains 20 percent more cushioning properties than the original, and the GOODYEAR Max outsole promises long-term performance on all surfaces with its six-month wear guarantee.
“The Scream 2 was created with a breathable upper and limited molded pieces to keep the weight down to provide maximum fit and comfort,” said Gary Wakley, senior director of footwear and apparel at Prince. “The Scream 2 offers the best in a lighter weight high performance shoe, allowing the player to be quick and agile on any surface. Players, who liked the original Scream, will love the fit, functionality and technology of the Scream 2.”
About the Scream 2
Launching in spring 2006, the Scream 2 delivers lightweight stability reinforcement with breathable materials to keep feet dry, cool and comfortable for maximum comfort on the court, with the added benefit of medial toe-drag protection and 360-degree lacing for added arch support.
Built on GOODYEAR Max outsoles, the Scream 2 has exceptional traction and offers an ultra-light injection Molded EVA midsole, setting this shoe apart from all competitors by providing a better compression set than traditional EVA midsoles. Coupled with ShockEraser™ and polyurethane inserts in the heel and forefoot for additional shock absorption, the Scream 2 offers the absolute best support, traction and durability desired by all players.
“TIA (Tennis Industry Association) research confirms that Prince is creating shoes that make the sport more enjoyable and help propel us in the marketplace,” said Doug Fonte, president of Prince Sports USA. “Our engineers and designers are constantly working to improve the game of tennis for players of all levels, bringing them quality products that elevate their game. The Scream 2 is another quality product and will be a very successful spring seller for our retail partners.”
Three models of Prince shoes ranked in the top ten in the 2005 year-end dollar share including the T10, Scream Low and Fast Court.
The Scream 2 offers a low-cut for both men and women and is available in white with light gray accents for women and white with navy or white with red and black accents for men. The Scream 2’s suggested retail price is $85 and will be available in pro/specialty shops or by visiting www.princesports.com.
Mark Riggs, 336.774.9227
About Prince Sports
Prince Sports, Inc., based in New Jersey, is a recognized leader in game-improvement technologies and engineering-based high-performance sports equipment. Since 1970, Prince and Ektelon have revolutionized tennis, squash and racquetball with innovations including “Oversize,” “Longbody” and “Extender” racquet technologies, Natural Foot Shape footwear technology, Synthetic Gut String and Electronic Ball Machines. In 2005, Prince introduced O3 Engineering. Prince Sports has operations on three continents and distribution in over 100 countries. For more information, please visit www.princetennis.com.
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