Campbell Soup Company Extends Title Sponsorship of Hall of Fame Tennis Championships

FOR IMMEDIATE RELEASE
Contact: Kat Anderson
194 Bellevue Ave.
Newport,
401-849-3990
kat@tennisfame.com

07/16/06 - Newport, RI--The International Tennis Hall of Fame announced last night at the Hall of Fame’s induction dinner that Campbell Soup Company has extended their agreement as the title sponsor of the Hall of Fame Tennis Championships played for the Van Alen Cup through 2008.

Campbell Soup Company became the title sponsor of the Hall of Fame Tennis Championships in 2004, during the International Tennis Hall of Fame’s 50th Anniversary Celebration. After the 2004 tournament, Campbell’s extended their sponsorship though 2006.

“We have enjoyed a great relationship with the Hall of Fame and the tournament and are excited about our continued sponsorship,” said Douglas R. Conant, President and Chief Executive Officer of Campbell Soup Company. “The International Tennis Hall of Fame and Campbell Soup Company will continue to work together to provide a spectacular week of championship tennis in Newport, Rhode Island."

“I can’t say enough about how great a partner Campbell’s has been for the tournament as well as their support of the Hall of Fame,” said Mark L. Stenning, Chief Executive Officer of the International Tennis Hall of Fame.

Campbell's involvement with tennis also includes a 13-year partnership with the Arthur Ashe Youth Tennis and Education, formerly Philadelphia Youth Tennis. Through this partnership the Campbell Soup Foundation sponsors outreach tennis and education programs in Camden, New Jersey, Campbell's hometown and birthplace.

The Campbell’s Hall of Fame Tennis Championships continues to be a popular tournament, kicking off the American tennis season directly following the Wimbledon Championships. The Campbell’s Hall of Fame Tennis Championships is played at the historic Newport Casino, a National Historic Landmark and Victorian architectural masterpiece, and home to the International Tennis Hall of Fame & Museum. Built in 1880, it is the birthplace of American Lawn Tennis, as the first US National Lawn Tennis Championships originated here in 1881, the tournament which evolved into today’s US Open. The Campbell’s Hall of Fame Tennis Championships features 32 of the top men in professional tennis competing in singles and doubles. Played on the Hall of Fame’s legendary grass courts, it is the only ATP event played on grass in North America.

About Campbell Soup Company:
Campbell Soup Company is global manufacturer and marketer of high quality soup, sauces, beverages, biscuits, confectionery and prepared food products. The Company is 137 years old, with nearly $7 billion in annual sales and a portfolio of more than 20 market-leading brands. The company is ably supported by 25,000 full-time employees worldwide. For more information on the company, visit Campbell’s website on the Internet at www.campbellsoup.com.

Kat Anderson
Marketing & Public Relations Manager
International Tennis Hall of Fame
194 Bellevue Avenue, Newport, RI 02840
p: 401-849-3990 f:401-324-4055
e: kat@tennisfame.com
Visit us online at www.tennisfame.com

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