Not Just a Shoe: Prince Introduces Game-Changing Innovation with M Series Footwear
Precision Tube Technology™ represents Prince’s most advanced footwear line to date
FOR IMMEDIATE RELEASE
Contact: Zach Perles
One Advantage Court
Bordentown,
609-291-5932
zperles@princesports.com
06/01/06 - Bordentown, NJ – Prince introduces M Series footwear, the most significant technological advancement in the history of its footwear line. With a heritage steeped in the innovation of authentic tennis gear and equipment designed to make the tennis-playing experience easier and more fun, Prince designed the M Series around the idea that feet, treated carefully, can be a competitive advantage.
M Series shoes are built on a four-piece multi-layered midsole that strategically position Precision Tubes where a player needs them most – in the heel and forefoot. The three different M Series models offer variances in the density and placement of the tubes which result in unique attributes for each model: maximum cushioning (MC4), maximum stability (MS4) or maximum ventilation (MV4).
“M Series is simply better tennis footwear,” said Doug Fonte, president of Prince Sports U.S. Precision engineered by Prince, the Tube Technology was tested by frequent tennis players because foot movement is essential to winning tennis performance.
“Prince engineered the most game-enhancing new racquet technology when we introduced O3, and we have put the same level of focus into engineering the M Series,” Fonte added. “Tennis requires a lot of forward and lateral movement and stop-and-start action. M Series provides an answer for proper treatment of all foot types and preferences.”
Developed by Gary Wakley and James Lin, of Prince's Footwear Team, M Series offers the consumer the flexibility to select a shoe to fit their unique needs. “Typically, other performance tennis shoes are designed to appeal to as many players as possible, and as a result, some ‘do everything’ shoes do not do anything particularly well,” said Wakley. "With M Series, customers no longer have to compromise when it comes to this important piece of tennis equipment.”
The outsole of the M Series is made of Goodyear Max, a compound developed exclusively for Prince by Goodyear. The suggested retail price for all models is $110 with women’s sizes available in 6 – 10 (including half sizes) and 11; Men’s sizes available in 6.5 – 12, 13 and 14.
All M Series models include:
- Precision Tube Technology
- Dual density EVA midsole for optimum cushioning and support
- TPU shank for torsional stability
- Breathable, synthetic uppers for instant comfort
- Dri-Lex lining wicks moisture away from feet
- Air-mesh tongue increases air flow to keep feet cool
- Skeletal TPU stabilizer on upper for lateral stability
- Durable Goodyear Max outsole with 6-month wear guarantee
Individual model differentiators include:
o MC4 –
o Softer density Precision Tubes for maximum cushioning
o Breathable synthetic leather upper for instant comfort
o Molded, lightweight EVA sockliner for enhanced comfort
o Target weight: Men’s 14.95 oz.; Women’s 12.4 oz.
o Men’s trim colors: White and Navy
o Women’s trim colors: White, Silver and Black
o MV4 –
o Medium density Precision Tubes
o AirMesh panels for maximum ventilation
o Anti-bacterial molded EVA/PU sockliner
o Target weight: Men’s 14.5 oz.; Women’s 12.2 oz.
o Men’s trim colors: White, Orange and Black
o Women’s trim colors: White and Silver
o MS4 –
o Firmer density Precision Tubes for maximum stability
o Adjustable midfoot strap for additional forefoot stability
o Molded PU sockliner for long-lasting support
o Target weight: Men’s 15.5 oz.
o Trim colors: White, Charcoal and Red
For more information visit princetennis.com, or to test a pair of M Series footwear, please contact Mark Riggs at 336-774-9227 or mark.riggs@mullen.com.
About Prince Sports
Prince Sports, Inc., based in New Jersey, is a recognized leader in game-improvement technologies and engineering-based high-performance sports equipment. Since 1970, Prince and Ektelon have revolutionized tennis, squash and racquetball with innovations including “Oversize,” “Longbody” and “Extender” racquet technologies, Natural Foot Shape footwear technology, Synthetic Gut String and Electronic Ball Machines. In 2005, Prince introduced O3, another breakthrough that features an expanded sweet spot (up to 54 percent) and increased racquet speed, a combination only possible with O3 technology. Prince Sports has operations on three continents and distribution in over 100 countries. For more information, please visit www.princetennis.com.
