Category: Balls & Accessories - Company: HEAD/Penn Racquet Sports |
Penn Offers 50 Free eMusic Downloads In Packs of Tennis Balls
FOR IMMEDIATE RELEASE
Contact: Lisa Westerfield
Centennial Tower
Atlanta,
404-262-3000
lisa.westerfield@edelman.com
06/02/06 - Phoenix–For a limited time this summer, specially marked 4-packs of Penn Championship and Pro Penn tennis balls will include 50 free MP3 downloads from eMusic, the #1 site for independent music. Once again, Penn offers consumers more than just tennis balls, further differentiating America’s #1 selling ball from other products on the shelf.
Digital music is a $1 billion+ global industry, showing true demand for these products. eMusic, the second-largest digital music service in the world, offers more than 1,300,000 tracks from classic and new independent artists in every musical genre, giving tennis consumers plenty of options.
“Free music downloads allow us to provide our retail partners and consumers with a unique and sought-after value in these special packs of tennis balls,” said Jennifer Parker, Business Manager for Penn Tennis Balls. “Music downloads are an incredibly popular incentive and eMusic is a great partner as they offer a wide selection of independent music that will appeal to a variety of consumers.”
Special pack graphics and insert cards alert consumers to the promotion. Product will be available beginning July 7 at major sporting goods retailers and pro/specialty shops nationwide.
eMusic is a subscription-based service that gives music lovers an inexpensive, low-risk way to discover great new music they wouldn’t find otherwise, and its universally compatible MP3 files play on any device including the iPod®.
HEAD/Penn Racquet Sports is a division of HEAD NV which owns such premier sporting goods brands as HEAD (tennis, racquetball, and squash racquets; alpine skis and boots; snowboards, bindings and boots; athletic and outdoor footwear; accessories and apparel), Penn (tennis balls and racquetball balls), Tyrolia (ski bindings), Mares and Dacor (both scuba diving equipment). HEAD is the #1 selling tennis racquet brand in Europe and #2 worldwide. Penn is the only tennis ball manufactured in the USA and holds the status of America’s #1 selling tennis ball and the World’s #1 selling racquetball. Penn is the official ball of the ATP Masters Series and other major international tournaments.
eMusic is the world’s leading digital retailer of independent music, second only to iTunes in number of downloads sold. Delivering more than 4.5 million downloads per month, eMusic offers over 1.3 million tracks from established and emerging artists in every genre from the world’s leading independent labels. The eMusic Web site is created by music experts for music fans, with award-winning editorial content, a vibrant online community and unrivaled music discovery tools. eMusic gives consumers an inexpensive, low-risk way to explore great new music they wouldn’t find otherwise, and unlike other download services, its universally compatible MP3 files play on any device including the iPod®. Based in New York, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.
For more information, please visit www.head.com or www.pennracquet.com.
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