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Category: Racquets & Strings

05/03/07 - Prince Receives Good News From Q1 Specialty Retail Audit Read more >>

05/01/07 - Dunlop Sports Group Announces Roland Garros Sweepstakes Winner Read more >>

04/18/07 - Rafael Nadal Enters Extended Partnership with Babolat Read more >>

Company: Babolat VS North America

04/18/07 - Rafael Nadal Enters Extended Partnership with Babolat Read more >>

02/20/07 - The Babolat Propulse Tennis Shoe, an Andy Roddick exclusive Read more >>

01/23/07 - Robby Ginepri Chooses Babolat Tennis Shoes Read more >>

Category: Racquets & Strings - Company: Babolat VS North America
Babolat Launches First Racquet with Ergonomic Grip

FOR IMMEDIATE RELEASE
Contact: Robin Ashmore or Annie Coghill
1905 Sherman Street
Denver,
303 832 2700
robin@ameliecompany.com, annie@ameliecompany.com

06/15/06 - Babolat announces the launch of its newest innovation, Smart Grip, the first racquet handle shaped for your hand.

Babolat invented this revolutionary new handle so that your entire hand is in contact with the grip. Babolat Smart Grip technology provides three main benefits:
* More power: less effort is needed when hitting the ball.
* More control: reduced handle twist when striking the ball, especially on two-hand backhands and volleys.
* More comfort: a truly natural grip delivering significant reduction of fatigue and stress points on the hand.

“Every part of the tennis racquet has evolved over time - the materials, the shape and size of the racquet head, and even the length of the handle – except the shape of the handle,” says Max Brownlee, General Manager of Babolat USA. “This is surprising because all players, regardless of their skill level, consider the racquet as a natural extension of their arm, yet nothing had been done to improve the handle until now. In keeping with the company’s passion for innovation, Babolat had the foresight to develop the first ergonomic grip.”

Starting in June, the Smart Grip is being introduced on two Babolat racquets: Aero Blast and Drive Z OS. These racquets are also equipped with Babolat’s new Cortex System that filters out and dampens vibrations interfering with feel, for maximum comfort.

Product Specs:
Aero Blast
Optimal Comfort in the Aero Range
Length: 27.5 in.
Head size: 112 sq. in.
Weight 9.3 oz. / 265 g. (unstrung):
Composition: 100% High Modulus Graphite
Stiffness: 70 RA
Technologies: Smart Grip, Cortex System - filter and dampener, Dual Woofer

Drive Z OS
Optimal Comfort in the Drive Range.
Length: 27.5 in.
Head size: 110 sq. in.
Weight: 9.3 oz. / 265 g. (unstrung):
Composition: Graphite/ZylonTM used
Stiffness: 70 RA
Technologies: Smart Grip, Cortex System - filter and dampener, Dual Woofer

About Babolat
Founded in Lyon, France, in 1875, Babolat is the first company to have specialized in racquet sports and the world leader in the production of natural gut strings. Easily recognized by its trademark “double-line” (two stripes on the racquet frame and black on the stringing bed), Babolat is still family-owned. Today, with U.S. operations in Boulder, Colorado, the company also manufactures synthetic strings, shoes, a full range of accessories for all racquet sports as well as a best-selling line of racquets used by some of the most renowned names in tennis. To find out where Babolat products are sold, log on to www.babolat.com or call (877) 316-9435.

Photos available upon request.

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Amélie Company Contacts: Robin Ashmore or Annie Coghill, (303) 832-2700