DEUCE Magazine Now “Twice as Nice”

2006 Edition Goes “One Game” as Official Publication of both ATP and Sony Ericsson WTA Tour

FOR IMMEDIATE RELEASE
Contact: Alison S. Kim
akim@atptennis.com

06/05/06 - Ponte Vedra Beach and St. Petersburg, Fla. – After several successful years as the Official Publication of the ATP, DEUCE Magazine will follow the lead of other “One Game” initiatives by joining forces with the Sony Ericsson WTA Tour to better serve fans of professional tennis.
DEUCE Magazine will be available immediately following Wimbledon, which concludes on July 9. The new, jointly produced publication is part of the ATP and Sony Ericsson WTA Tour’s One Game initiative that brings the two circuits together for joint activities such as Stars for Stars, the annual awards show held this past March in Miami, and the "Official Guide to Professional Tennis," the joint media guide of both tours. Popular DEUCE features such as “Head2Head,” “Home Court,” “PROfiles” and “Who Do You Love?” will be included in the 2006 edition. Roger Federer, Kim Clijsters, Rafael Nadal, Nadia Petrova and Andy Roddick will be among the tennis stars featured in the 2006 edition.
"DEUCE has been one of the leading tennis publications for the past few years, and we are excited to be joining forces with the ATP to jointly promote professional tennis," said Andrew Walker, the Sony Ericsson WTA Tour's Vice President, Communications. "The popularity of the Sony Ericsson WTA Tour and its players will enhance the content of this dynamic magazine, and we look forward to giving readers exclusive access to the Tour's stars in the lead-up to the year's final Grand Slam."
Added David Higdon, ATP Senior VP, Communications: “Incorporating the biggest stars and tournaments of the Sony Ericsson WTA Tour into the ultimate tennis insider’s magazine will be a nice boost to DEUCE. We’re also extremely pleased DEUCE will focus on the US Open Series, an ideal platform for promoting the summer circuit created by the United States Tennis Association.”
With a focus on both men’s and women’s players and the tournaments comprising the 2006 US Open Series, DEUCE Magazine will be distributed at all North American ATP and Sony Ericsson WTA Tour tournaments during the summer. The annual, published in partnership with Portland, Oregon-based Skies America International Publishing & Communications, also will be distributed at specialty tennis retailers around the country, select retail shops and available for purchase online at ATPtennis.com and SonyEricssonWTATour.com. A unique complimentary online version of the magazine will be available for fans globally.
The magazine will be available at the Campbell’s Hall of Fame Championships in Newport (July 10-16) along with the following US Open Series tournaments:
July 17: Indianapolis - RCA Championships
July 24: Stanford – Bank of West Classic & Los Angeles – Countrywide Classic
July 31: San Diego – Acura Classic & Washington – Legg Mason Tennis Classic
Aug. 7: Los Angeles – JPMorgan Chase Open presented by Herbalife & Toronto – Rogers Masters
Aug. 14: Montreal – Rogers Cup presented by National Bank & Cincinnati – Western & Southern Financial Group Masters
Aug. 20: New Haven – Pilot Pen Tennis presented by Michelob Ultra
Media Contacts
WTA: Roger Gatchalian, rgatchalian@wtatour.com, +44 20 8392-4769
ATP: Pete Holtermann, pholtermann@atptennis.com, +1 904 285-8000
Advertising Opportunities
Skies America: Sheri Patterson, sherip@skies.com, +1 503 520-1955, ext. 613
About Sony Ericsson WTA Tour
The Sony Ericsson WTA Tour is the world's premier professional sport for women with more than 1,300 players representing 75 nations competing for $60 million in prize money at the Tour's 63 events in 35 countries. More than 4.5 million people attended women's tennis events in 2005 with millions more watching events on television networks around the world. The Sony Ericsson WTA Tour season concludes with the Sony Ericsson WTA Tour Championships at Madrid Arena in Madrid, Spain, November 7-12, 2006. Further information on the Tour can be found on the Internet at www.sonyericssonwtatour.com.
About ATP
With 64 tournaments in 30 countries in 2006, the ATP showcases the finest athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the INDESIT ATP Rankings and the world’s best teams in the Stanford ATP Doubles Race contend for prestigious titles at ATP Masters Series and other ATP tournaments. The season's top eight singles players and doubles teams will earn coveted berths at the elite 2006 Tennis Masters Cup, the year-end championship held in China from Nov. 12-19. For more information, please visit www.ATPtennis.com.

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