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Category: Associations & Organizations

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Company: ATP

01/24/07 - ATP, Tretorn® Partner to Create Elite Series of Challenger Tournaments: Tretorn SERIE+ Read more >>

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Category: Associations & Organizations - Company: ATP
ATP, Tretorn® Partner to Create Elite Series of Challenger Tournaments: Tretorn SERIE+

Premier series of 22 ATP Challenger tournaments to have Tretorn as umbrella sponsor and Official Ball through 2009

FOR IMMEDIATE RELEASE
Contact: Alison S. Kim
akim@atptennis.com

01/24/07 - Helsingborg, Sweden & Monte Carlo, Monaco – The ATP, the governing body for men’s professional tennis, and Tretorn®, the outdoor lifestyle brand, announced today the establishment of a premier series of 22 ATP Challenger Series tournaments to be known as the Tretorn SERIE+ (“serie plus”). The agreement makes Tretorn the umbrella sponsor of the elite series, and designates Tretorn as the Official Ball of the ATP Challenger Series worldwide.
The announcement coincides with the start of Tretorn’s long-term investment in professional tennis as the Official Ball at the Heilbronn Open in Heilbronn, Germany this week, and will continue throughout the next three years at ATP Challenger Series tournaments across the world.
“Tretorn is synonymous with tennis,” said Ulf Kinneson, General Manager, Tretorn AB. “As the brand continues its revival and growth, it was important to keep the connection to Tretorn’s tennis and sporting heritage in a meaningful and impactful way. We know the SERIE+ is going to be a big hit with tennis fans.”
The 22 premier ATP Challenger Series tournaments – all with prize money of $100,000 or greater – will be part of the SERIE+, unifying an elite series of tournaments across much of Europe, as well as Asia and North Africa. Much like the ATP Masters Series has done with top-tier ATP tournaments, the SERIE+ will provide cohesive branding to each event and will honor the SERIE+ season-long champion at the end of the year.
Laurent Delanney, Senior Vice President, ATP Properties, said: “To partner with a traditional brand like Tretorn with such great tennis history as an umbrella sponsor of the Tretorn SERIE+ is an important milestone for the Challenger Series. The popularity and investment in pro tennis continues to grow worldwide – at all levels and in all markets – and we welcome Tretorn as the Official Ball of the Challenger Series.”
The Tretorn SERIE+ will provide the platform for Tretorn’s re-entry into the performance tennis ball market with the SERIE+ ball having undergone considerable testing over the past year at several ATP Challenger events.
“Tretorn SERIE+ tennis balls are the very best in the world,” said Swedish touring pro Joachim Johansson, a former Top 10 player and US Open semifinalist.
Tretorn balls can be purchased at sports and tennis retailers worldwide.

Contacts:
ATP Marketing Operations: Nicola Arzani, narzani@atptennis.com, +33 6 16365932
Tretorn Marketing: Joakim Appelqvist, Joakim.appelqvist@tretorn.se, +46 42 197 148

About Tretorn
Tretorn headquarters is located in Helsingborg, Sweden, and was founded in 1891. It is one of the leading brands for outdoor products in Scandinavia, as well as the one of the top-selling brands in Europe for tennis balls. Tretorn is a wholly-owned subsidiary of PUMA AG. For more information please visit www.tretorn.com.

About ATP
With 63 tournaments in 30 countries, the ATP showcases the finest athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the ATP Rankings and the top tandems in the Stanford ATP Doubles Race contend for prestigious titles at ATP Masters Series and other ATP tournaments. The season's top eight singles players and doubles teams earn coveted berths at the elite Tennis Masters Cup, the circuit-ending championship held in China. For more information, please visit www.ATPtennis.com

2007 Tretorn SERIE+ Tournament Schedule currently includes *:
22 JAN - HEILBRONN, Germany ($100,000)
5 FEB - WROCLAW, Poland ($125,000)
30 APR - TUNIS, Tunisia ($125,000)
7 MAY - PRAGUE, Czech Rep. ($125,000)
11 JUNE - LUGANO, Switzerland ($100,000)
2 JULY - CORDOBA, Spain ($125,000)
9 JULY - SCHEVENINGEN, Holland ($100,000)
23 JULY - POZNAN, Poland ($100,000)
6 AUG - ISTANBUL, Turkey ($125,000)
13 AUG - HANNOVER, Germany ($125,000)
17 SEP - SZCZECIN, Poland ($125,000)
1 OCT - MONS, Belgium ($125,000)
15 OCT - ANDREZIEUX, France ($125,000)
5 NOV - BRATISLAVA, Slovakia ($100,000)
* More tournaments to be added