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Category: Associations & Organizations

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05/30/07 - USTA Presents Seena Hamilton with Special Award Read more >>

Company: USTA (U.S. Tennis Assoc.)

05/30/07 - USTA Presents Seena Hamilton with Special Award Read more >>

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Category: Associations & Organizations - Company: USTA (U.S. Tennis Assoc.)
USTA Presents Seena Hamilton with Special Award

Award recognizes Hamilton’s lifetime contributions to tennis

FOR IMMEDIATE RELEASE
Contact: Chris Widmaier
widmaier@usta.com

05/30/07 - White Plains, N.Y.--The USTA recognized Seena Hamilton, a pioneer in junior tennis promotion as well as a well known PR and event marketing consultant, for her many contributions made to junior tennis through the Easter Bowl. Hamilton was presented the achievement award at the 40th Easter Bowl at Rancho Las Palmas Resort & Spa in Rancho Mirage, CA.

As the founder of the Easter Bowl, Hamilton has brought many important issues to public attention through publicity and her one hour TV special. Hamilton has brought to the Easter Bowl the same media exposure she brought to corporate clients in sport and entertainment created the event in New York in 1968.

Just about every American Grand Slam tennis player has been showcased in the Easter Bowl since its inception in 1968, when Harold Salomon beat Jimmy Connors. The Easter Bowl has been noted for the hospitality given to players and parents, and for the seminars and surveys that Hamilton has used to bring important issues in tennis to public attention. In addition, Hamilton has assisted players in reducing expenses by raising several hundred thousand dollars through various sponsors, including American Airlines, which helps with travel costs. She also produces and syndicates a one hour TV special covering the Easter Bowl, the only one in junior tennis.

Moreover, according to Rich Harshbarger, director of marketing of the Desert Sun, the tournament generates close to 4,000 room nights and almost $2 million dollars to the area.

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The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. It owns and operates the US Open, the largest annually attended sporting event in the world, and launched the US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with 700,000 members, it invests 100% of its proceeds in growing the game. For more information on the USTA, log on to usta.com.