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Category: Racquets & Strings

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Company: Wilson Sporting Goods

11/02/07 - Wilson [K]FACTOR Continues Growth as the Top 3 Selling "Hot New Rackets" for Q3 2007, According to Sports Marketing Surveys Read more >>

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Category: Racquets & Strings - Company: Wilson Sporting Goods
Wilson [K]FACTOR Continues Growth as the Top 3 Selling "Hot New Rackets" for Q3 2007, According to Sports Marketing Surveys

FOR IMMEDIATE RELEASE
Contact: Melanie McGeough
8750 W. Bryn Mawr
Chicago,
773-714-6703
Melanie.McGeough@wilson.com

11/02/07 - Chicago--Wilson Racquet Sports continues its growth, with the latest third quarter Sports Marketing Survey market share report showing that Wilson’s 2007 year-to-date market share has increased significantly over 2006. The [K]Six-one family of rackets now represents the #1, #2 and #3 top selling Hot New Racket models for the third quarter in the US market.

In addition to the dominance of the [K]Six-one family, Wilson has 5 of the Top 10 “Hot New Rackets”, including the new [K]Surge model. The Hot New Rackets rankings measures sales of new rackets that were launched within the past 12 months (from all brands) that consumers are buying the most (Q3 2007 TIA/SMS Specialty Store Retail Audit).

The Q3 2007 SMS summary also shows Wilson’s ongoing leadership in the market with consumers:

• #1 in Unit Share
• #1 in Dollar Share
• 5 of Top 10 Hot New Rackets
• 4 of Top 10 Best Selling Rackets

Wilson continues to also grow their share as the clear #1 tennis brand globally with very strong results in Q3 in Europe and Asia. In Japan, the second largest country for tennis (behind the U.S.) Wilson has also continued to increase their market share for 2007 and remains the clear #1 in share in both units and dollars. (Yano data, July/August. 2007).

Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help players of all levels perform better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilson.com.