Category: Racquets & Strings
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Company: Prince Tennis
02/29/08 - Prince Named Official Racquet, Ball and String of Tennis’ Prestigious Nike Junior Tour Read more >>
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02/13/08 - Prince Set for Sponsorship of Tennis Channel Open in Vegas Read more >>
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Category: Racquets & Strings - Company: Prince Tennis |
Prince Named Official Racquet, Ball and String of Tennis’ Prestigious Nike Junior Tour
FOR IMMEDIATE RELEASE
Contact: Zach Perles
One Advantage Court
Bordentown,
609-291-5932
zperles@princesports.com
02/29/08 - Bordentown, New Jersey and Hilversum, Netherlands – Nike and Prince are proud to announce that Prince has been named the official racquet, tennis ball and string of the prestigious Nike Junior Tour (NJT) - a worldwide series of singles tournaments for boys’ and girls’ in the Under 12 and 14 age groups. The partnership will further showcase the mutual commitment of both brands to top junior tennis and tomorrow’s superstars.
Currently there are more than 60,000 players from 24 countries participating in the program which includes tournaments, training clinics, exhibitions and speaking engagements at a grassroots level. The NJT’s marquee program is the International Masters event, which, every year, brings together the most elite Under-12 and Under-14 boys and girls from around the globe to compete, giving them the rare opportunity to make their mark on the international tennis scene. Past International Masters winners include Rafael Nadal (who won the event three times) and Carlos Boluda, the 14 year-old Spanish phenomenon who has also won the event three times.
“It is a great feeling to have a brand on board that is equally passionate about and attentive to junior players” said Nicolas Barthes, Nike’s Global Tennis Sports Marketing Director. “Like Nike, Prince has helped cultivate many young players into stars of the game. They continue to put a tremendous emphasis on growing the game among this important group and the Nike Junior Tour is excited to have their help in giving young players around the world the chance to compete and raise their level of play.”
As part of the agreement, Prince will be onsite at every NJT sponsored tournament and affiliated event providing fans and junior players the opportunity to experience and use Prince performance products.
“This is an extremely important and exciting partnership,” said Linda Glassel, Vice President of Marketing and Brand Image at Prince. “Like the NJT, Prince is completely focused on cultivating tomorrow’s superstars and providing players with the tools needed to play at the highest level of the game. Having the ability to introduce more of the world’s best 12 and 14 year-old players to game-changing performance products such as O3 racquet technology is exciting. Some of the best players in the world, including our very own Shahar Peer got their start on the NJT and we are proud to have been chosen as the official partner and look forward to growing the relationship.”
Online, both www.princetennis.com and www.nikejuniortour.com will provide additional information pertaining to the partnership as well as ongoing updates from the Tour itself. Players and fans will be able to learn about upcoming NJT events in their local area, follow competition from each country, and stay up to date on the International Masters event and draws.
About Prince Sports, Inc.
Prince Sports, Inc., based in New Jersey, is a recognized leader in high-performance racquet sports equipment. Founded in 1970, Prince and Ektelon have revolutionized tennis, squash and racquetball with innovations including “Oversize,” “Longbody” and “Extender” racquet technologies, M Series footwear, Synthetic Gut String and Electronic Ball Machines. In 2005 the Company introduced its O Tech platform by launching O3 racquet technology. Since then, the company has extended O3 to include O3 Original (2005), O3 Hybrid (2006) and O3 Speedport (2007) racquets which give players speed, stability and a larger sweet spot and has more recently licensed O Tech to leading brands in other sports as a product performance booster. In 2007, Prince introduced AeroTech apparel, an advanced technology based fabric system, and RECOIL string with the ability to automatically realign after every shot. Prince Sports has operations on three continents and distribution in over 100 countries.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; NIKE Bauer Hockey Corp., a leading designer and distributor of hockey equipment; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accesZsories. For more information, visit nikebiz.com.
Contact:
Zach Perles
Prince Sports, Inc.
+1-609-291-5932
zperles@princesports.com
Marloes Jonker
Nike European Headquarters
+31-35-6266453
Marloes.Jonker@nike.com
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