Category: Racquets & Strings - Company: Wilson Sporting Goods |
Top Players Switch to New Wilson [K]Factor Rackets at Australian Open
Justine Henin, Novak Djokovic, Serena & Venus Williams, Paul Henri-Mathieu, Feliciano Lopez, Lindsay Davenport and many others make the switch to [K]Factor for 2008
FOR IMMEDIATE RELEASE
Contact: Cory Springer
8750 W. Bryn Mawr
Chicago,
773-714-6703
cory.springer@wilson.com
01/15/08 - Chicago--Wilson [K]Factor rackets continue to be the top choice on Tour with world’s #1 Justine Henin along with Novak Djokovic, Serena & Venus Williams, Paul Henri-Mathieu, Feliciano Lopez, Lindsay Davenport, and many other Top 100 players switching over to new [K]Factor rackets for 2008. Roger Federer made the switch at last year’s Australian Open to his new [K]Six.One Tour racket and went on to win 3 grand slam singles titles in 2007.
Wilson players overall dominated 2007, winning 7 of the 8 Grand Slam singles titles, with an amazing 5 of these Grand Slams singles titles being won with new [K]Factor rackets last year. “We’ve had such a strong 2007 with our players and with [K]Factor, its exciting to see so many more top players switching over to new [K]Factor models for 2008”, said Jon Muir, global General Manager of Wilson Racquet Sports. “What’s even more impressive is the wide choice of new [K]Factor models that are now played on tour. We had Roger and the [K]Six.One family of frames so strong with players everywhere in 2007 and showing incredibly strong momentum going into 2008, but now we are adding the [K]Blade family, the [K]Pro family, and the [K]Tour models on tour and all the players are excited about their upgrade to [K]Factor” added Jon Muir.
Another unique element of the players switching specifically to the new [K]Blade racket family, is Wilson’s launch of a new tour bag that all [K]Blade players will also use who are playing the [K]Blade rackets. Novak Djokovic tops the list of players who have made the switch to the new [K]Blade Tour model and the new [K]Pro Tour special black & gold bag. Other players that will turn heads with the new black & gold bags include Serena & Venus Williams who have both switched to the new [K]Blade Team model. Paul Henri-Mathieu has made the switch to the new [K]Blade 98 model and is also enjoying his special new black & gold tour bag.
Justine Henin, who finished 2007 as the dominant #1 player on the women’s side is starting off 2008 with her new [K]Tour racket. Another player who is excited about the new [K]Tour is Lindsay Davenport. Lindsay who returned to the tour after becoming a first time mom, has already demonstrated her commitment on the court after winning multiple WTA events over the past few months as she makes the switch to her new [K]Tour for the Australian Open - her first Grand Slam event since taking the time off to start her family.
The wide acceptance and switch by tour professionals to [K]Factor for 2008 continues to position Wilson as the clear #1 brand for 2008. Wilson was the #1 brand amongst tour players in 2007 (according to the official 2007 Wimbledon survey) and continues to be the #1 racket brand purchased by consumers worldwide.
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help players of all levels perform better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilson.com.
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