Rolex Signs as Exclusive Sponsor of Tennis.com
FOR IMMEDIATE RELEASE
Contact: Doug Drotman
5036 Jericho Tpk #200
Commack,
631-462-1198
doug@drotmanpr.com
06/24/08 - Santa Monica - In the first digital initiative promised when Dave Morgan became Chairman of The Tennis Company, Tennis.com today announced that it will partner with Rolex as the exclusive sponsor of a new free daily e-newsletter being published during Wimbledon. Breakfast@Wimbledon is distributed daily at 6AM to arrive at home and work desktops giving subscribers a full preview of the upcoming matches and a summary of the day before.
In addition to Rolex ad units throughout the e newsletter, the Tennis.com homepage has been skinned with a live Rolex clock set to Wimbledon (Greenwich) time. The campaign runs through July 9.
“The Breakfast@Wimbledon sponsorship and Wimbledon time clock are one of the more significant digital efforts by Rolex to date,” says Mr. Morgan. “With the newsletter and other editorial enhancements, Tennis.com has made a significant shift to daily coverage that is being applauded by advertisers. We are confident this new in-time approach to tennis can deliver an upscale audience of significant size for brands like Rolex.”
“Tennis.com features the most extensive coverage of Wimbledon, outside of the tournament site itself,” says Dominic Schmitt, General Manager of TENNIS.com. “Our coverage includes bracket break-down, where we analyze the draws; editors' picks of men's and women's winners; daily, on-the-ground reported pieces from our editors; daily preview of the day's big matches, with predictions; a photo gallery updated multiple times a day; live scores and much more on the past and future of Wimbledon.”
The Tennis Company (http://www.tennis.com) is world's largest independent media company focusing exclusively on the tennis enthusiasts regularly reaching more than 5 million tennis enthusiasts around the world. It publishes TENNIS Magazine, the #1 tennis publication, SMASH Magazine, the #1 tennis publication for youths and teens, TENNIS.com, the #1 tennis content website, and is a strategic investor in the annual Pacific Life Open in Indian Wells, California and the Indian Wells Tennis Garden, the world's second largest tennis stadium. Working with all these assets, and more, The Tennis Company can provide unique, integrated, multi-media marketing opportunities for advertising partners. Principals in The Tennis Company and its assets include Bob Miller, Dave Morgan George Mackin, Chris Evert, Billy Jean King and Pete Sampras.
Links:
Breakfast@Wimbledon sign up: http://www.tennis.com/microsites/2008/wimbledon/index.html
The Tennis Company (http://www.tennis.com
